Is God a good marketing strategy?

We’ve seen God portrayed in myriad ways and most often as father figure or protector but rarely as a marketing force (unless you count ‘Catholicism WOW’ and ‘Buddy Christ’ in the brilliantly funny Dogma!).

A new study by researchers from Stanford University found that when the concept of the divine was used in advertising, even in an offhand manner or an ad on social media, consumers’ appetite for risk-taking increased. Like trying a new product or experience, even one with a bit of danger.

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